Equestricare, a mobile health service for horses, is the brainchild of Jessica Blackwell. Established in 2007, the business now has more than 400 clients whose horses receive a range of services including sports massage and laser therapy. In 2009, Jessica won the Wanneroo Business Association’s ‘Most Innovative Business of the Year’ and ‘Home-based Business of the Year’ awards. Her long-term plans include franchising the mobile service and developing the business into Australia’s first equine education and rehabilitation centre. Jessica is developing a new product, the ‘Equine Sports Therapy Health Care Package’, an annual treatment package that includes eight treatments, a nutritional assessment, saddle fit, monthly newsletters and emergency call-outs. When researching the package, Jessica surveyed 300 local horse owners and consulted her most valued clients. Another innovative plan that Jessica is hatching is developing a horse health care system.
“I was led into my current role because I am passionate about helping horses, and I want to make a difference to their performance. I run my own business because when I decided to work in this field there were no others in operation.” Jessica Blackwell.