Telstra Northern Territory Business Woman of the Year
Penny’s Fancy Dress, Winnellie
When Heather Malone rang a fancy dress store to hire a pair of red boots, she heard instead a recorded message saying the business was for sale. So she bought it. That was in 1999 and since then Heather has expanded Penny’s Fancy Dress, the Northern Territory’s only costume hire shop, four times. The Winnellie business has grown steadily each year, due to its huge range of 10,000 costumes, plus wigs, boots and accessories, and Heather’s reputation for making costumes on request. Heather attributes part of her success to her team’s communications skills which can turn the most apprehensive visitor into a happy customer. Penny’s Fancy Dress posts costumes to the public throughout the NT and into northern WA. The business has forged strong relationships with corporate clients, the producers of local theatre companies and particularly with participants of high school musicals, including those at Heather’s alma mater, Darwin High School.
“We provide a great product and enthusiastic service in a friendly atmosphere with a wow factor” – Heather Malone.