Commonwealth Bank Business Owner Award
Yvette Adams
The Creative Collective, Maroochydore
Serial entrepreneur Yvette Adams launched her marketing, public relations and website design business The Creative Collective from home after the birth of her second child in 2007. As owner-director of the rapidly-growing creative services agency Yvette now manages four staff, 25 “virtual” contractors, a franchisee and has more than 200 active clients located throughout Australia. Yvette won funding from the Department of Employment, Economic Development and Innovation for the Creative Collective to deliver 25 webinars on general business topics such as marketing, finance, start-ups and business planning. Under another contract, she is currently delivering six month education programs to 100 small business owners across the Whitsundays, Bundaberg and the Sunshine Coast regions featuring more webinars, e-lessons, computer labs and live training. Yvette, a former New Zealand water polo representative, also runs “Web Wednesdays,” a monthly professional development and networking event for Sunshine Coast business owners.
“A big part of our success to date is due to our extensive and innovative use of cloud computing online systems to ensure there is consistency and quality in our service and products” – Yvette Adams.