marie claire Young Business Women’s Award
With no money, connections or business experience, Kate Morris set out to create an online cosmetic shop after becoming frustrated with not being able to buy the cosmetics she wanted. At just 21, she and her partner James Height established adorebeauty.com.au with $12,000 and two brands available. The biggest hurdle Kate faced was the reluctance of high-end cosmetics manufacturers to supply a small independent online retailer. Her determination and persistence eventually won them over. Today, the 32 year old runs a company with 100 cosmetics brands and more than $2 million in revenue. Kate aims to cement adorebeauty.com.au’s position as the leading Australian beauty site by 2020. Underpinning the goal are plans to increase the range of brands sold, making the online experience more engaging, boosting the business’ profile, and improving relationships with existing customers.
“While I'm sure my business could have been bigger or more impressive by now if I had had money, connections and experience, I have shown that it can be done if you really want to do it, and are prepared to stick at it.” Kate Morris.