Telstra South Australian Business Woman of the Year
Edible Blooms, Hyde Park
“I aim to be the kind of manager that I would want to work with - available, approachable and supportive - so my team feels comfortable coming to me, as well as trying things on their own.” – Kelly Baker-Jamieson
Banks turned away when Kelly Baker-Jamieson approached them with a business plan for an edible bouquet company. Undeterred, the self-confessed chocaholic invested all her money and wore a strawberry costume on street corners to launch Edible Blooms in 2005. Demand in Brisbane for her chocolate, cookie, and fruit bouquets with next-day delivery Australia wide saw expansion within a year to Adelaide, Sydney and Melbourne. In 2008, Edible Blooms opened in New Zealand. Originally from country South Australia, Kelly now employs a team of 25 and offers more than 100 products, with a database of 70,000 customers. A new mother, Kelly has mentored younger sister Abbey Baker to co-run the business, which grew revenue by 30 per cent last year.
Kelly is currently working on exciting offshore growth plans and continues to steer Edible Blooms with the philosophy that finding people with the right attitude is often more important than finding those with the best skill set.